Skip to main content
ABOUT DO GOOD INVEST

The work is bigger than us.

One philosophy. Two founding partners. A commitment to building businesses that are worth building.

Good is not a label.
It's a direction.

Do Good Invest is the business creation and investment partnership of Stefan Avivson and Claus.

We believe businesses can generate commercial value while creating better consequences for people, organisations and the world around them.

That belief needs more than slogans. It needs decisions, sound judgment, strong businesses and people prepared to take responsibility for what they build.

THE FOUNDING PARTNERS

Two perspectives.
One shared direction.

Original portrait of Stefan Avivson

Stefan Avivson

Entrepreneur, author and commercial strategist. Working across business creation, strategy, relationships and execution.

COFOUNDER
Original portrait of Claus

Claus

Founding business partner bringing a complementary perspective to decisions, opportunities and the work of building companies.

COFOUNDER
FROM PHILOSOPHY TO WORK

What we believe shows up in what we build.

VOKT. Mister Raw. GuruBo. Elsepath. RSN. Different ventures and different roles, with real problems and people behind them.

See the ventures ↗
WHAT WE WON'T COMPROMISE

Principles before
presentation.

01

Truth over theatre.

A convincing story matters. A business that actually works matters more.

02

Challenge over comfort.

Honest disagreement improves decisions. Convenient agreement rarely does.

03

Action over intention.

Good intentions need to become real outcomes.

04

Value that lasts.

The economics must work. So must the wider consequences.

THE INVITATION

Let's build what comes next.

People and opportunities matter more than polished presentations.

Start a conversation ↗