OUR VENTURES / THE WORK
Different problems.
Real businesses.
Across secure AI, commercial strategy, human development, employment and relationships, our work takes different forms. These are five of the ventures being built.
05 ventures across business, work, people and technology
ONE PHILOSOPHY. DIFFERENT REALITIES.
Each venture has its own team, structure and development stage. Our involvement differs too. Together, they show the breadth of problems we are working to solve.
01 / 05SECURE BUSINESS OPERATING SYSTEMS+ × > − ÷
V
VOKT
Make businesses work better.
VOKT connects existing business systems and gives organisations a secure way to see, build, automate and govern their work without simply replacing everything they already have.
THE PROBLEMImportant information sits in disconnected ERPs, spreadsheets, documents and workflows. People spend time chasing it instead of using it.
+Useful operational information, clear workflows and time returned to the people doing the work.
×Make better information and repeatable processes useful across teams, sites and decisions.
>Security, control of data and practical operational value over AI demonstrations.
−Unnecessary manual work, avoidable errors and dependence on scattered reports.
÷Disconnected systems, information silos and workflows that never meet.
WHAT WE WANT TO MAKE BETTERMore operational clarity, stronger control and fewer hours lost to fragmented systems.
02 / 05COMMERCIAL STRATEGY & FOUNDER THINKING+ × > − ÷
MR
MISTER RAW
Be raw. Be better.
Mister Raw is Stefan Avivson’s commercial advisory and publishing platform. It brings direct founder sparring, books and practical frameworks to sales, traction, customers and growth.
THE PROBLEMFounders and leaders often have ideas, activity and ambition, but need clearer commercial decisions, stronger customer conversations and honest challenge.
+Commercial clarity, stronger decisions, practical founder support and knowledge founders can use.
×What works in customer conversations, positioning, traction and commercial execution.
>Evidence from real customers and honest conversations over untested conviction.
−Vanity metrics, vague positioning, performative advice and unproductive activity.
÷The gap between founder beliefs, customer reality and what the business actually delivers.
WHAT WE WANT TO MAKE BETTERMore useful conversations, sounder decisions and stronger commercial execution.
03 / 05HUMAN DEVELOPMENT+ × > − ÷
GuruBo is a concept Stefan and Claus are developing around the ambition of a better life. The work includes a book by Claus and a broader vision for practical, everyday human development.
THE PROBLEMPersonal development is frequently reduced to isolated advice and temporary motivation without a system for change in ordinary life.
+Practical ways for people to think, act and live more deliberately.
×Small, sustainable improvements through repeated action and learning.
>Real changes in behaviour and daily life over inspirational promises.
−Empty motivation, inaccessible complexity and practices people cannot sustain.
÷Fragmented approaches to personal growth that separate thinking from doing.
WHAT WE WANT TO MAKE BETTERMore agency, practical development and changes that last beyond a burst of motivation.
04 / 05BETTER ACCESS TO WORK+ × > − ÷
Elsepath helps people find relevant job opportunities, understand why they match and prepare tailored applications and CVs. The candidate stays in control of what is actually sent.
THE PROBLEMJobseekers lose time searching through unsuitable roles and rewriting generic CVs and applications, often with little clarity about fit.
+Better job matches, application preparation and visibility over the job search.
×Use what is learned about a person to make subsequent matching and preparation more relevant.
>Relevant opportunities and genuine fit, with the applicant making the final decision.
−Repetitive searching, generic applications and unnecessary manual rewriting.
÷Scattered job listings, fragmented application histories and disconnected steps.
WHAT WE WANT TO MAKE BETTERLess wasted effort, better matches and greater control for people looking for work.
05 / 05MEANINGFUL HUMAN RELATIONSHIPS+ × > − ÷
R
RSN / REASON
Connect with reason.
RSN / REASON is a relationship and networking ecosystem organised around who people are, what matters to them and why they genuinely want to meet. Its event culture rejects compulsory pitching.
THE PROBLEMNetworking is often full of pitches, contact collecting and surface conversations, even when people need genuine connections and useful introductions.
+Relevant introductions, trusted relationships and meaningful conversations.
×Useful connections that lead to further collaboration and introductions.
>Reasons to meet and mutual value over contact counts.
−Pitching, performative networking and empty exchanges.
÷Social barriers and matching systems that keep potentially useful people apart.
WHAT WE WANT TO MAKE BETTERMore meaningful relationships, better introductions and opportunities built through trust.
YOUR IDEA COULD BE NEXT
What are you trying to change?
Build something useful. Challenge something broken. Start with a real conversation.
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